Sunday, April 6, 2014

And This is How an Idea is Born

So I was sitting around with a group of co-workers the other day. We were pouring over the latest Vogue – critiquing the outfits, the models, the prices...
The conversation went something like this:
"Too short."
"Too young."
"Won't wear it. Won't wear it. Might wear it...no, won't wear it."
"Wow, she's scary..."
"He's cute."
"He's my son's age."

The median age of this group is early 50's.

But there was one outfit – The model is dashing across the white page, presumably to meet some exotic friend after a long hard day of international finance and shopping. She is wearing a thin black turtleneck and short white skirt, black knee socks and black chunky shoes. Totally do-able, if the skirt were a little longer and the knee socks were black boots.

"I could see myself in this." I said, optimistically, a vision of me dashing to the local cafe after a long hard day of shopping or museum wandering, in my mind.
My co-workers gave me that 'are you serious' look so I amended my previous statement with, "I mean, I couldn't pull off the knee highs. I don't think I even own knee highs anymore...."

And at that moment it dawned on us all. We simultaneously pulled up our pant legs to reveal BLACK KNEE HIGHS.
They were orthopedic knee highs, but still.

We had discovered the basis for Calvin Klein's newest line.

May I present to you, Calvin – The Menopause Collection.

A line of dresses and skirts in lengths somewhere between daytime hooker and Pentecostal Sister. Blouses in a variety of styles, including halters and thin straps but with BUILT IN BRAS. Real, adjustable banded bras. (Because honestly, those shelf bras are neither shelf nor bra.)
No 'empire' waistlines. (If we wanted to look pregnant we would just stop working out and eat all the Carbs after 5pm.)
And no 3inch or shorter crouch zippers.
No.

We mid-life women want to look put together, fashionable and even a little sexy sometimes. But we do not need to be draped in leopard print, or taupe three quarter sleeves or those ridiculous 'high-low' flowing blouses. Some of us live in the Midwest for Pete's Sake. It is HOT in the summer. Have you ever tried to wear three quarter sleeves in 90 degree, 100 percent humidity?

It is not pretty.
And way too fragrant.

And not to worry Mr Klein. I even have a name for your new line. It embodies the style, grace and experience of the over 50 woman while remaining youthful and en vogue.
Are you ready for:

Haute Phlash

(Just to be safe, I googled 'Haute Phlash'. It seems it is MY ORGINAL IDEA in regards to a clothing line. The only true link to the words used together was to an Alpaca Farm which named one of its babies Haute Phlash. It's daddy being Jumping Jack Flash. And as most of we over 50 women can relate to Mick Jagger, Jumping Jack Flash and alpaca sweaters, and as there is no one on earth who doesn't love baby Alpacas, I am feeling the need to contact this farm for a picture to use as the symbol of Calvin's new line. I feel it will totally solidify our working relationship if I have all the basics ready.)

6 comments:

  1. HAHAHAHHA...THIS is awesome!!!

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    Replies
    1. I really think the fashion industry needs to take note!!

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  2. I really enjoyed this, your idea is very clever!

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    Replies
    1. thank you. there are more where that came from...

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